We’ve designed this email series in three phases—before, during, and after camp—to help you keep your parents engaged
throughout the season and into the off-season. Choose your series, copy and paste the emails as needed, and go!

Before Camp Series

Use this email series to ensure your parents get the memo, download Campanion, and upload their child’s training photo before camp.

During Camp Series

Make sure your camp parents aren’t missing a moment or a micropost with this series to send out during camp!

After Camp Series

Leverage Campanion all year long and keep your camp parents engaged with reminders to enroll and prepare for next year.

Pre-Camp Email Series

Email 1: Download the app

Subject Line Suggestions:

  • Download Campanion, our mobile app to complete forms and stay informed!
  • Camp is coming, download the Campanion app today!

Email Text:

We’re striving to bring parents closer to their camper’s experience, and this summer we’re using an amazing new app called Campanion to do just that.

The best things about it? It helps with all of your pre-camp preparations and you get fun updates and photos of your camper right on your phone. Campanion makes you feel closer to your camper’s experience than ever before.

To get started, follow these two simple steps:

  • Download the Campanion app
  • Use your CampInTouch Account email address and password to log in
  • Complete forms online and upload completed paperwork right in the app
  • Wait until your camp instructs you to upload a training photo of your child, which enables the app to send you photos of your camper over the summer
  • Ensure you have push notification enabled within your phone settings so you can receive important updates from camp all year long!

Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!

Email 2: Upload a training photo (Send in late Spring)

Subject Line Suggestions:

  • Don’t miss any photos of your camper
  • Important Action Required: Add a training photo to Campanion

Email Text

Camp is almost here, and we are so excited about connecting you with your child’s experience using the Campanion App.

If you don’t have the app on your phone yet, follow these steps:

We’ll be sharing photos all summer long, and Campanion’s facial recognition technology automatically searches for campers and tags them for you to view in the app. This saves you time sifting through hundreds of photos. The newest technology can sometimes recognize campers who are wearing masks.

Once you’ve logged in, you’ll see an option to upload a training photo of your child. This enables the technology to identify your campers and receive notifications whenever they appear in camp photos.

While you’re in the app, complete any outstanding forms that you have left on your camper’s profile. Thank you in advance for your help! 

Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!

Email 3: Pre-camp reminders 1 (Send a few weeks before camp starts)

Subject Line Suggestions:

  • Don’t forget to download our parent engagement app
  • Pre-camp checklist: Download the Campanion App

Email Text

Camp is just days away, and we can’t wait to connect you more deeply to your kid’s experience through Campanion, our amazing photo-sharing app.

We’ll also be sharing Microposts to tell short stories about activities, theme days, and more.

If you haven’t downloaded the app or uploaded a training photo of your camper, follow these simple steps:

  • Download the Campanion app
  • Use your CampInTouch Account email address and password to log in
  • Upload a training photo of your child, which enables the app to send you images of your camper

Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!

Email 4: Pre-camp reminders 2 (Send the week before camp starts)

Subject Line Suggestions

  • Camp is here, don’t miss a single moment
  • Photos and updates are coming, do you have the app?

Email Text

Camp is here! From the first moment that your kids set foot here this summer, we’ll be sharing photos and updates. From big events to everyday activities, this is how we’ll share the magic with you.

If you haven’t downloaded the Campanion app and uploaded your camper’s training photo, make sure to do both before the first day of camp.

After you download Campanion, use your CampInTouch Account email address and password to log in on your phone. Once you’ve logged in, you’ll see an option to upload a training photo of your child. This enables the technology to identify your campers and receive notifications whenever they appear in camp photos.

If you’ve already taken these steps, just sit back and enjoy all the amazing moments we’ll share this summer.

Email 5: How to use the letters feature (send in late Spring)

Subject Line Suggestion:

  • Want to send a letter to your camper? Here’s how!

Email Text

If you still haven’t logged into the app on your phone, click here to download it and sign in with your camper account.

One feature we are so excited about is how Campanion makes sending letters easier than ever. Using the Letters feature in the app, you’ll be able to write emails to your camper.

To send those letters you’ll be able to use CampStamps. We’ve provided you with [number] to get started, and if you run out you can always purchase more.

As always, don’t hesitate to reach out with questions.

Email 6: How to use the eLetters feature (Send in early Summer)

Subject Line Suggestion:

  • Send and receive handwritten letters this summer

Email Text

Now that you’ve got the Campanion App downloaded on your phone, and you’ve added a training photo of your camper, we want to tell you about another feature we’re excited about.

Using Campanion’s eLetters feature, we’ll print the letter you write to your camper. We’ll also upload handwritten messages from your camper {add delivery frequency} during the summer, which you can read using CampInTouch.

During-Camp Email Series

Email 1: Reminder of what you’re missing (Send during a camp session)

Subject Line Suggestions:

  • There’s still time to get a window into camp with the Campanion App
  • Stop missing out on the camp experience: download Campanion today

Email Text

Did you know that we’ve already shared hundreds of photos and dozens of Microposts detailing your camper’s experiences?

If you’re not using the Campanion App, you’re missing out on all the best moments from camp this summer.

As a reminder:

To get started, follow these simple steps:

  • Download the Campanion app
  • Use your CampInTouch Account email address and password to log in to the app on your phone
  • Once you’ve logged in, you’ll see an option to upload a training photo of your child

Let us know if you have any questions, and we look forward to you joining us in the Campanion experience.

Email 2: In case you missed it (Send during a camp session)

Subject Line Suggestions:

  • Don’t miss magical camp moments: download Campanion today
  • Looking for photos of your camper? Download Campanion to see them all

Email Text

Did you know that we recently celebrated [theme day or other event] at camp? We had so much fun and took tons of amazing photos.

In case you missed the updates, it’s not too late to download Campanion and check out all the photos and Microposts we’ve shared since camp started.

It’s super simple:

  • Download the app
  • Use your CampInTouch Account email address and password to log in to the app on your phone
  • You can still upload a training photo of your camper, and our Face Finder technology will immediately begin sending photos that they’re featured in.

We’re capturing the best of camp this summer, and we don’t want you to miss a single update.

Let us know if you have any questions, and we look forward to you joining us in the Campanion experience.

Email 3: Announcing mobile forms for next summer (Send when 2022 registration opens)

Subject line suggestions:

  • Sign up for next summer with Mobile Forms!
  • Mobile Forms are here, and registration is easier than ever

Email Text

We hope you’re enjoying all the content we’re sharing with you through the Campanion app.

It may be hard to believe, but we’re already opening registration for summer 2022, and Campanion will make this even easier thanks to its Mobile Camper Forms feature.

To access mobile forms, navigate to the left side menu in the app and select that option. Once there, you’ll see each form and its due date. You can complete, save, and scan forms directly from the app.

We’ll send more information about registration as the camp season winds down, and if you have any questions don’t hesitate to reach out.

After-Camp Email Series

Email 1: Mobile Registration is Enabled

Subject Line Suggestions: 

  • Use the Campanion App to register for next summer
  • Mobile registration is now available in the Campanion App

Email Text

Dear Camp Family,

We’re excited to tell you about the newest feature in the Campanion app: Mobile Registration!

To get started, follow these three steps:

  • Download the Campanion app
  • Log in to the app using your CampInTouch Account login and password
  • Click on the registration option in the menu

You can fill out forms, select payment methods, and save your progress to complete later. It’s that simple.

We hope Campanion makes registration easier than ever, and we can’t wait for summer 2022.

Thank you,

Need more resources for successfully using Campanion and engaging your parents like never before?

Campanion will help you create meaningful experiences for parents during the summer. In addition to these email templates, we’ve also prepared 35 micropost templates. We hope these help you promote Campanion to parents this summer.