Summer is on its way, and we’re excited for all the ways the Campanion app can make this the best year ever!
We know that you’re busy with camp preparations—enrollment, activity schedules, and bunk assignments—so we’ve created these email messages that you can use to tell your camp parents about Campanion and all its features.
Each message includes:
- When to send
- Subject lines
- Email text
Use this content as a starting place and select the messages that fit with the Campanion features you’re using this summer. Then, add in your own unique camp style to get parents excited about using the app. Check out our Marketing Kit to download email headers and app screenshots that you can include in your messaging.
The main points to emphasize:
- Our camp is using Campanion this summer, an app that connects you to your camper’s experiences through photos and updates.
- The two most important steps are to download the app and add a training photo.
- Face Finder delivers photos of campers directly to parents without requiring hours of scrolling.
- Microposts are short updates that give parents and families a window into the best and most fun parts of camp.
- Using the Letters features, you’ll be able to login to your parent account and write letters. We’ll print those written emails and share them with your camper.
- Using eLetters you can login to your parent account to write letters. Responses will be sent back via email.
- When registration opens for 2022, you can scan and upload forms directly to your camper’s profile.
Pre-camp email messages
Email 1: Download the app (Send in mid-Spring)
Subject Line Suggestions:
-
- Download Campanion: Our parent engagement mobile app
- Camp is coming, download the Campanion app today!
Email Text
We’re striving to bring parents closer to their camper’s experience, and this summer we’re using an amazing new app called Campanion to do just that.
The best thing about it? You get fun updates and photos of your camper right on your phone. Campanion makes you feel closer to your camper’s experience than ever before.
To get started, follow these two simple steps:
- Download the Campanion app
- Use your Camper Account name and password to log in
- Upload a training photo of your child, which enables the app to send you photos of your camper
Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!
Email 2: Upload a training photo (Send in late Spring)
Subject Line Suggestions:
- Don’t miss any photos of your camper
- Important Action Required: Add a training photo to Campanion
Email Text
Camp is almost here, and we are so excited about connecting you with your child’s experience using the Campanion App.
If you don’t have the app on your phone yet, follow these steps:
- Download the Campanion app
- Use your Camper Account name and password to login on your phone
We’ll be sharing photos all summer long, and Campanion’s facial recognition technology automatically searches for campers and tags them for you to view in the app. This saves you time sifting through hundreds of photos. The newest technology can sometimes recognize campers who are wearing masks.
Once you’ve logged in, you’ll see an option to upload a training photo of your child. This enables the technology to identify your campers and receive notifications whenever they appear in camp photos.
Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!
Email 3: Pre-camp reminders 1 (Send a few weeks before camp starts)
Subject Line Suggestions:
- Don’t forget to download our parent engagement app
- Pre-camp checklist: Download the Campanion App
Email Text
Camp is just days away, and we can’t wait to connect you more deeply to your kid’s experience through Campanion, our amazing photo-sharing app.
We’ll also be sharing Microposts to tell short stories about activities, theme days, and more.
If you haven’t downloaded the app, or uploaded a training photo of your camper, follow these simple steps:
- Download the Campanion app
- Use your Camper Account name and password to log in
- Upload a training photo of your child, which enables the app to send you images of your camper
Let us know if you have any questions, and we look forward to sharing the experience of camp in a new, modern way this summer!
Email 4: Pre-camp reminders 2 (Send the week before camp starts)
Subject Line Suggestions
- Camp is here, don’t miss a single moment
- Photos and updates are coming, do you have the app?
Email Text
Camp is here! From the first moment your kids set foot here this summer, we’ll be sharing photos and updates. From big events to everyday activities, this is how we’ll share the magic with you.
If you haven’t downloaded the Campanion app, and uploaded your camper’s training photo, make sure to do both before the first day of camp.
After you download Campanion, use your Camper Account name and password to login on your phone. Once you’ve logged in, you’ll see an option to upload a training photo of your child. This enables the technology to identify your campers and receive notifications whenever they appear in camp photos.
If you’ve already taken these steps, just sit back and enjoy all the amazing moments we’ll share this summer.
Email 5: How to use the letters feature (send in late Spring)
Subject Line Suggestion:
- Want to send a letter to your camper? Here’s how!
Email Text
If you still haven’t logged into the app on your phone, click here to download it and sign in with your camper account.
One feature we are so excited about is how Campanion makes sending letters easier than ever. Using the Letters feature in the app, you’ll be able to write emails to your camper.
To send those letters you’ll be able to us CampStamps. We’ve provided you with [number] to get started, and if you run out you can always purchase more.
As always, don’t hesitate to reach out with questions.
Email 6: How to use the eLetters feature (Send in early Summer)
Subject Line Suggestion:
- Send and receive handwritten letters this summer
Email Text
Now that you’ve got the Campanion App downloaded on your phone, and you’ve added a training photo of your camper, we want to tell you about another feature we’re excited about.
Using Campanion’s eLetters feature, we’ll print the letter you write to your camper. We’ll also upload handwritten messages from your camper {add delivery frequency} during the summer, which you can read using CampInTouch.
Mid-camp email messages
Email 1: Reminder of what you’re missing (Send during a camp session)
Subject Line Suggestions:
- There’s still time to get a window into camp with the Campanion App
- Stop missing out on the camp experience: download Campanion today
Email Text
Did you know that we’ve already shared hundreds of photos and dozens of Microposts detailing your camper’s experiences?
If you’re not using the Campanion App, you’re missing out on all the best moments from camp this summer.
As a reminder:
To get started, follow these simple steps:
- Download the Campanion app
- Use your Camper Account name and password to login to the app on your phone
- Once you’ve logged in, you’ll see an option to upload a training photo of your child
Let us know if you have any questions, and we look forward to you joining us in the Campanion experience.
Email 2: In case you missed it (Send during a camp session)
Subject Line Suggestions:
- Don’t miss magical camp moments: download Campanion today
- Looking for photos of your camper? Download Campanion to see them all
Email Text
Did you know that we recently celebrated [theme day or other event] at camp? We had so much fun and took tons of amazing photos.
In case you missed the updates, it’s not too late to download Campanion and check out all the photos and Microposts we’ve shared since camp started.
It’s super simple:
- Download the app
- Use your Camper Account name and password to login to the app on your phone
- You can still upload a training photo of your camper, and our Face Finder technology will immediately begin sending photos that they’re featured in.
We’re capturing the best of camp this summer, and we don’t want you to miss a single update.
Let us know if you have any questions, and we look forward to you joining us in the Campanion experience.
Email 3: Announcing mobile forms for next summer (Send when 2022 registration opens)
Subject line suggestions:
- Sign up for next summer with Mobile Forms!
- Mobile Forms are here, and registration is easier than ever
Email Text
We hope you’re enjoying all the content we’re sharing with you through the Campanion app.
It may be hard to believe, but we’re already opening registration for summer 2022, and Campanion will make this even easier thanks to its Mobile Camper Forms feature.
To access mobile forms, navigate to the left side menu in the app and select that option. Once there, you’ll see each form and it’s due date. You can save, email, and scan forms directly from the app. Click here to watch a quick tutorial video.
We’ll send more information about registration as the camp season winds down, and if you have any questions don’t hesitate to reach out.
Stay in communication all summer long
Campanion will keep parents connected to camp, which creates a meaningful experience during the summer.
These positive experiences can also improve retention, by reminding families how important and beneficial camp can be.
To assist your in-summer communication, we’ve also created 35 Micropost Templates. You can copy and paste these into a document, fill in the blanks with your camp’s details, and add corresponding photos.
There are additional marketing resources here, including social media images and downloadable logos. We hope these help you promote Campanion this summer, and of course you can reach out to us at anytime for further guidance.